Simply put, Search Engine Optimization, or SEO, is a marketing process undertaken to make a website both visible and relevant to search engines and users. This process has several components:

• Website Design & Architecture

• Content Considerations

• Well-written Meta Tags

• Well-chosen Keywords & Keyword Phrases

• Link Building Strategies

Website Design & Architecture
Make your website search-friendly. Some web design elements that impede indexing of websites include Javascript navigation, Flash, Frames, and Flash Navigation. Problems related to “server side site design elements” which include having re-directed additional domains to the primary domain, multi-parameter URL’s and duplicate content.

Content Considerations
Good content both defines your website and attracts users. Content drives search engine rankings and is the food of search engine spiders. High quality content is just as important and the quantity of your content. Good quality content usually equals more users.

Well-Written Meta Tags
A well written title tag can greatly improve search results. The description tag give “bots” an idea of what the page is about and is seen by users as they sift through search results. The description information should be well written and contain the important keywords that you want to highlight. Make sure that all the keywords used in the title and the description tags are included in this section.

Well-Chosen Keywords & Keyword Phrases
Keyword selection is the single most important stage in the entire search engine optimization process. Another consideration you will want to make when choosing your keyword phrases is whether or not they are words that prompt users to action - whether that action includes purchasing a product, signing up for a monthly newsletter or joining a group.

Linking Building Strategies
Good link building is critical to your overall marketing strategy. In evaluating the “value” of links to your site, Google uses two factors: the quality of the site on which the link to your site originates and how many outbound links a “hub” has. The more outbound links, the lower the value each link provides to the site.

Egg Digital Media LLC can assist your small business in developing a good search marketing strategy in conjunction with your website design. Call us at 832-549-8406 for a free consultation or request a quote.